"القراءة تصنع إنساناً كاملاً، والمشورة تصنع إنساناً مستعداً، والكتابة تصنع إنساناً دقيقاً." —احصل علي عروض وخصومات خاصة عن طريق واتساب 0096550300046 -- شحن الي كافة انحاء العالم

المؤلفون

  1. الرئيسية
  2. /
  3. المؤلفون
author
Paul Dervan

Paul Dervan currently consults with marketing teams on their decision-making. Previously he was the Global Brand Director at Indeed, the world’s largest and fastest growing job site, with over 200 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia and Asia. Before that, Paul was with PokerStars, the world’s largest online poker brand, as Creative Director for their Full Tilt brand. He was responsible for repositioning and relaunching the brand as part of their brand portfolio, targeting new mobile audiences. Prior to this Paul worked for Telefonica, in various roles. He was Brand Director in their Digital Unit in London, focusing on launching youth brands in Ireland and Latin America. He was Head of Brand for O2 in Ireland during the brand’s most successful period, becoming market leader of postpaid segments, with 35% market share.
author
Dave Evans Bill Burnett

Bill Burnett Executive Director of the Design Program at Stanford, Adjunct Professor, Mechanical Engineering, Stanford After years of drawing cars and airplanes under his Grandmother’s sewing machine, Bill Burnett went off to the University and discovered, much to his surprise, that there were people in the world who did this kind of thing everyday (without the sewing machine) and they were called designers. 45 years, five companies, and a couple of thousand students later Bill is still drawing and building things, teaching others how to do the same, and quietly enjoying the fact that no one has discovered that he is having too much fun. Bill Burnett is an Adjunct Professor and the Executive Director of the Life Design Lab at Stanford. He received his Bachelors of Science and Masters of Science in Product Design at Stanford and has worked in start-ups and Fortune 100 companies, including seven years at Apple designing award-winning laptops and a number of years in the toy industry designing Star Wars action toys. He holds a number of mechanical and design patents and design awards, and, in addition to his duties at Stanford, he advises several of his students’ startup companies. Dave Evans Lecturer, Product Design Program at Stanford, Management Consultant, and co-founder of Electronic Arts From saving the seals to solving the energy crisis, from imagining the first computer mice to redefining software — Dave’s been on a mission, including helping others to find theirs. Starting at Stanford with dreams of following Jacques Cousteau as a marine biologist, Dave realized (a bit late) that he was lousy at it and shifted to mechanical engineering with an eye on the energy problem. After four years in alternative energy, it was clear that this idea’s time hadn’t come yet. So while en route to biomedical engineering, Dave accepted an invitation to work for Apple, where he led product marketing for the mouse team and introduced laser printing to the masses. When Dave’s boss at Apple left to start Electronic Arts, Dave joined as the company’s first VP of Talent, dedicated to making “software worthy of the minds that use it.” Having participated in forming the corporate cultures at Apple and EA, Dave decided his best work was in helping organizations build creative environments where people could do great work and love doing it. So he went out on his own; working with start-up teams, corporate executives, non-profit leaders, and countless young adults. They were all asking the same question. “What should I do with my life?” Helping people get traction on that question finally took Dave to Cal and Stanford and continues to be his life’s work. Dave holds a BS and MS in Mechanical Engineering from Stanford and a graduate diploma in Contemplative Spirituality from San Francisco Theological Seminary.
author
Annie Ridout

she have been a freelance journalist for over 15 years, writing for the Guardian, the Observer, Forbes, Grazia, Red Magazine, Stylist, Metro, the Telegraph, the Independent, the Evening Standard, Refinery29, You Magazine, Women's Health, iNews and more.
author
Sarah Frier

Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade. Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.
author
Abhijit V. Banerjee & Esther Duflo

Esther Duflo is a French-American economist and a professor at MIT. As a co-founder of MIT's Poverty Action Lab (J-PAL), she has spent her career researching the economic lives of the world's poorest people, and finding ways to alleviate poverty that are grounded in behavioral science.
author
Wafa Sabiti

Wafa' Tarnowska was born in Lebanon and has lived and worked in Australia, India, Cyprus, Poland, the UK and Dubai. She currently lives between the UK and Poland writing and translating books and documentaries for major TV channels. In her work, Wafa' strives to create a valuable bridge between East and West, helping to break down the stereotypical images people have of one another. Wafa' is the author of several children's books translated into numerous languages (Dutch, Danish, Korean, French, Arabic, Spanish and Portuguese) and two books of quotes for adults. She is also a radio broadcaster, lecturer and adores travelling. Her top destinations are Andalucía in Spain, many Greek Islands and the province of Nayarit on the Pacific Coast of Mexico. She has translated numerous books from English to Arabic and four plays from Arabic to English. Her latest book "Nour’s Secret Library", published by Barefoot Books won the following awards: Gold IPPY Award, 2022 Nautilus Gold Award, 2023 Children’s Books: The Salve of Stories in a Time of War, Wall Street Journal, 2022 Multi-Publisher Preview: Giving the Small Pubs Their Time in the Sun, SLJ’s Fuse8 Blog, 2022 Hot Off the Press Reading List, Children’s Book Council, March 2022 Fall Staff Picks for Kids, New York Public Library, 2022 Watch Out For Book by the Sunday Times, April 17, 2022 Listed among the Best New Pictures Books by the Guardian, June 17, 2022 Her "Amazing Women of the Middle East: 25 Stories from Ancient Times to Present Day" published in September 2020 in hardback in the USA and the UK, has been reprinted in paperback and updated in November 2022. It was chosen as "Non-fiction Book of the Month" in December 2020 by Magrudys Bookshop in Dubai. More at https://www.instagram.com/p/CIcs-w2pChA/ It was rated five stars by the Independent Book Reviews as “an excellent read which I am sure both young and old will find really interesting and informative. Very happy to recommend on to others.” Kirkus Review described it as “Courageous leaders, activists, creators, and pioneers guaranteed to inspire.” Her “Arabian Nights” published by Barefoot Books, won the American Folklore Society Aesop Accolade, the Moonbeam Award Gold Medal Winner and the Smithsonian Magazine Notable Book for Children in 2011. She lives in a 100-year old home in Hertfordshire where she grows her own vegetables.
author
Guy Kawasaki

Guy Takeo Kawasaki (born August 30, 1954) is a Japanese-American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.
author
Paula Hawkins

AULA HAWKINS worked as a journalist for fifteen years before writing her first novel. Born and brought up in Zimbabwe, she moved to London in 1989. Her first thriller The Girl on the Train became a global phenomenon, selling over 23 million copies. Published in over fifty languages, it was a No.