Tricia Cusden
At 73, make-up queen Tricia Cusden is not your average septuagenarian. Eight years ago, struggling to find products that worked well for her skin, she started her own beauty line for older women – with no industry experience. Today, Look Fabulous Forever and its founder have 7.5m YouTube views, 50,000 loyal customers and an annual turnover of £2.5m. Here, Tricia tells us how this all came about and why she loves working alongside her two daughters.
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